# trainerpl.us > AI-optimized mirror of trainerpl.us containing 25 pages totalling 23,644 words of clean markdown content, structured data, and semantic HTML. Original source: https://trainerpl.us/. Last updated: 2026-06-15T09:42:31.022Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Trainer Plus is the pipeline for online **fitness content and support**](/content/site-root.html): Trainer+ makes software (web and mobile apps) for personal trainers and strength and conditioning coaches that makes it easy for them to create, share, track and analyze fitness programs with their clients. The platform closes the feedback loop between fitness professionals and their clients making , Trainer+ makes software (web and mobile apps) for personal trainers and strength and conditioning coaches that makes it easy for them to create, share, track and analyze fitness programs with their clients. The platform closes the feedback loop between fitness professionals and their clients making it simple for them to manage their fitness programs and capitalize on their knowledge. Your clients can easily track workouts whether they're with or away from you, and both of you get to see the progress and results. (407 words) ## Articles & Blog Posts - [blog/2015/7/21/the-evolution-of-fitness/index.html](/content/blog/2015/7/21/the-evolution-of-fitness/index.html) (1 words) - [blog/2015/10/28/how-to-save-time-and-build-your-training-business-part-2a.html](/content/blog/2015/10/28/how-to-save-time-and-build-your-training-business-part-2a.html) (1 words) - [blog/2015/10/28/how-to-save-time-and-build-your-training-business-part-2b.html](/content/blog/2015/10/28/how-to-save-time-and-build-your-training-business-part-2b.html) (1 words) - [blog/2015/12/16/how-to-save-time-and-build-your-training-business-part-3.html](/content/blog/2015/12/16/how-to-save-time-and-build-your-training-business-part-3.html) (1 words) - [blog/2016/2/3/how-to-save-time-and-build-your-training-business-part-4.html](/content/blog/2016/2/3/how-to-save-time-and-build-your-training-business-part-4.html) (1 words) - [blog/2016/8/4/what-you-need-to-teach-your-clients-before-during-and-after-assessments.html](/content/blog/2016/8/4/what-you-need-to-teach-your-clients-before-during-and-after-assessments.html) (1 words) - [blog/gymsvsstores/index.html](/content/blog/gymsvsstores/index.html) (1 words) - [blog/2016/11/24/how-to-plan-your-clients-fitness-program-based-on-assessment-results.html](/content/blog/2016/11/24/how-to-plan-your-clients-fitness-program-based-on-assessment-results.html) (1 words) - [Fitness — Trainer + Blog](/content/blog/category/fitness/index.html): Insights on the world of personal training from a trainer/gym manager turned tech entrepreneur, (1,286 words) - [How to Get Clients as a New Personal Trainer](/content/blog/2016/5/26/how-to-get-clients-as-a-new-personal-trainer/index.html): Starting out is very tough, and many trainers do not make it past the first 6 months because it is hard work to build up enough clients to make a regular income. You need to be willing to put in the unpaid time and effort to meet new potential clients, assess, and sell them training. You also need t, Starting out is very tough, and many trainers do not make it past the first 6 months because it is hard work to build up enough clients to make a regular income. You need to be willing to put in the unpaid time and effort to meet new potential clients, assess, and sell them training. You also need to hustle on the follow up and feedback for anyone who does not purchase training, focusing on 'aggressively caring' as opposed to aggressively closing . If you don't manage your own expectations correctly, it is easy to get discouraged. Many trainers expect to get busy right when they start, not realizing what it takes to build a client base, and quickly come to resent the non-training side of the business. Instead, use your downtime to learn, iterate, experiment and improve your process and brand. You can not sell or help everyone, but you can definitely learn from the time you spend with them, you just have to make sure that you are listening and paying attention. (1,521 words) - [Summer Struggles of a Personal Trainer](/content/blog/2016/7/19/summer-struggles-of-a-personal-trainer/index.html): The summer is here, which is usually a means for excitement, however it’s also the toughest time of the year for the fitness industry. It was always difficult for me as a trainer and manager to hit even modest goals in these lean months. But difficult times were also a good time to experiment to try, The summer is here, which is usually a means for excitement, however it’s also the toughest time of the year for the fitness industry. It was always difficult for me as a trainer and manager to hit even modest goals in these lean months. But difficult times were also a good time to experiment to try to mitigate these realities; from varying training packages, to group programs and different marketing initiatives, with varying degrees of success. (1,539 words) - [Safety during Covid: Gyms Versus Grocery Stores](/content/blog/index.html): Insights on the world of personal training from a trainer/gym manager turned tech entrepreneur, Insights on the world of personal training from a trainer/gym manager turned tech entrepreneur (3,403 words) - [Part 1: Why You Should Be Taking Time to Write Fitness Programs](/content/blog/2015/7/31/how-to-get-less-busy-with-more-business-as-a-personal-trainer-part-1.html): Trainers are always too busy for their own good. In fact, even given a tool to help trainers save time, I have found that most of our first users are too busy to adopt a tool to get less busy. At least, that seems to be how they feel given the realities of being a personal trainer: selling time in o, Trainers are always too busy for their own good. In fact, even given a tool to help trainers save time, I have found that most of our first users are too busy to adopt a tool to get less busy. At least, that seems to be how they feel given the realities of being a personal trainer: selling time in one hour blocks and not getting paid for all of the unbilled time managing your business before, after and in between clients. But the reality is that it is this unpaid time that crowds the schedule with trainers balancing the common activities to manage your business, with maintaining your own fitness and ongoing education. (1,508 words) - [Safety during Covid: Gyms Versus Grocery Stores](/content/blog/category/entrepreneurship/index.html): Insights on the world of personal training from a trainer/gym manager turned tech entrepreneur, (918 words) - [A New Way to Manage Your Client Flow: Changing your relationship with everyone who wants your help](/content/blog/2016/12/22/a-new-way-to-manage-your-client-flow-changing-your-relationship-with-everyone-who-wants-your-help.html): The recent changes we made to Trainer+ completely change how you can manage client flow for your business. Our goal with this platform was to empower trainers to help more people and focus on fitness support, not sales. In order to do that, we believe trainers need to: Aggressively follow up, ra, (1,315 words) - [Confessions of a Terrible Blogger — Trainer Plus](/content/blog/2015/5/27/confessions-of-a-terrible-blogger/index.html): So, apparently I suck with social media and blogging. I’d like to be able to tell you there is a great reason for being out of touch. That I was too swamped coding the app or chasing the people and funding we need for success to write blog posts or share memes via Twitter and Facebook. The reality i, So, apparently I suck with social media and blogging. I’d like to be able to tell you there is a great reason for being out of touch. That I was too swamped coding the app or chasing the people and funding we need for success to write blog posts or share memes via Twitter and Facebook. The reality is that I was embarrassed that we did not have any positive updates to share with you about our progress on the app, a weak excuse at best. Of course, I compounded my own problem by frequently talking about how close we were to getting it out in the past and not managing your (and my own) expectations correctly. (761 words) - [Surprising Moments of Joy](/content/blog/2015/7/21/surprising-moments-of-joy/index.html): Making your own hours, doing tasks your way, making key decisions and ultimately being your own boss are all aspects of the entrepreneur lifestyle I think most people fantasize about. While these aspects are glorified, there is also the reality of risk and sacrifice that comes with removing the safe, Making your own hours, doing tasks your way, making key decisions and ultimately being your own boss are all aspects of the entrepreneur lifestyle I think most people fantasize about. While these aspects are glorified, there is also the reality of risk and sacrifice that comes with removing the safety net of a job. (1,052 words) - [Why is it Hard to be a Fitness Professional?](/content/blog/2016/6/13/why-is-it-hard-to-be-a-fitness-professional/index.html): Looking at the interactions between trainers, clients and facilities shows just how this 'one hour paradigm'  is created. Most trainers work at facilities, and those that are independent have their own overhead costs for equipment, facility rental, travel, etc, which all take up a portion , Looking at the interactions between trainers, clients and facilities shows just how this 'one hour paradigm'  is created. Most trainers work at facilities, and those that are independent have their own overhead costs for equipment, facility rental, travel, etc, which all take up a portion of their hourly revenue. That is why even though the average cost of personal training in North America is around $56/hour for clients, the average wage that a trainer actually takes home is $28.64/hour (51%), while the real average take home wage  is $15.88/hour (28%) when unbilled time is factored in (i.e. time spent creating programs, managing their business, getting new clients, etc…). At facilities, the cost to clients and the percentage of revenue that the facility takes off the top are both higher. Since there is so much unbilled time and overhead costs that go into training, it has become the norm to seek out clients that can train multiple times per week and commit to long term packages. Unfortunately, this 'all-or-nothing' approach prices most potential clients out of the personal training market entirely. (972 words) - [5 Common Mistakes Trainers Make in Their Websites (and How to Fix Them)](/content/blog/2016/12/14/5-common-mistakes-trainers-make-in-their-websites-and-how-to-fix-them.html): Over the past year, we have talked to dozens of personal trainers about how they run their businesses and attract new clients. Given our background in tech and experience with digital marketing, we always end up checking out their websites (if they have one) and corresponding social channels to see , Over the past year, we have talked to dozens of personal trainers about how they run their businesses and attract new clients. Given our background in tech and experience with digital marketing, we always end up checking out their websites (if they have one) and corresponding social channels to see how they are using the different tools to accomplish their goals. What we have seen has not only led us to create content (like this blog) to help support them passively, but also inspired us to make a 30 minute consult with us a part of being a Trainer+ certified trainer. This experience has shown us that despite best attempts, most trainers do not do a very good job of setting up their own websites, nor do a lot of website makers hired to do the job. We see the same common mistakes in most of the websites we look at, which we have outlined in this post. (1,590 words) - [Safety during Covid: Gyms Versus Grocery Stores](/content/blog/category/healthcare/index.html): Insights on the world of personal training from a trainer/gym manager turned tech entrepreneur, (575 words) - [Bridging the Gap Between Fitness and Healthcare — Trainer Plus](/content/blog/2016/10/7/bridging-the-gap-between-fitness-and-healthcare/index.html): Big thanks to HealthTO for giving us a platform to talk about the importance of preventative healthcare at a time when we need it more than ever.  We've been wanting to talk about this for awhile now, as it speaks to our long term vision of creating a world where everyone has access to , (374 words) - [Safety during Covid: Gyms Versus Grocery Stores](/content/blog/tag/fic/index.html): Insights on the world of personal training from a trainer/gym manager turned tech entrepreneur, (297 words) - [Safety during Covid: Gyms Versus Grocery Stores](/content/blog/tag/gettingbacktothegym/index.html): Insights on the world of personal training from a trainer/gym manager turned tech entrepreneur, (297 words) - [sitemap-xml.html](/content/sitemap-xml.html) (5,821 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives